Such apps can be categorized under Real Estate or Lifestyle. App Store Optimization is a never-ending process, so keep on trying new things and optimizing your Google Play Store listing. So, ASO is not only about traffic, it’s also about conversion. Can you give ideas for optimizing a real estate app? The function would depend on what and who the app is for. You will work on different elements of your listing, to improve both visibility and conversion rate to install. In Google Play Store, the short description of an app has a strong effect on the ASO in keywords rankings and conversion rate.

No, App Store Optimization is something that needs to be done on an ongoing basis. This means we see opportunities that anyone relying on simple keyword tools can’t – delivering the best results. App Store Optimization – ASO. This means we see opportunities that anyone relying on simple keyword tools can’t – delivering the best results. App Store Optimization has become the new standard for mobile app marketing. You can’t trust your own intuition here, and the user response is not always going to be as good as you expect.